Cannabis Media Council with Pulse Signal Agency
I’m High Right Now
Discovery Questionnaire
This questionnaire powers the immersive editorial feature telling the full story of the Cannabis Media Council and the I’m High Right Now campaign: the founding, the creative, the media firsts, the people, and the proof. Answer in your own voice, in your own time, and read what the others have written whenever you like. The best material in these pieces is always the sentence someone almost did not say out loud.
44 questions across 9 sections. Everything saves as you type.
The sections
Section 1
Strategic Foundation
What this piece is for, and who it answers to.
5 questions
Section 2
Origin and Mission
Where it started, and what it was always for.
5 questions
Section 3
The Creative
The brief, the room, and the frames that survived.
6 questions
Section 4
Media Breakthroughs
The doors that opened, and the ones still shut.
6 questions
Section 5
The People
The chorus, and who stays off the record.
5 questions
Section 6
Proof and Impact
What can be cited, counted, and felt.
4 questions
Section 7
Visual and Production Direction
The archive, the identity, and the guardrails.
5 questions
Section 8
Distribution, Measurement and Reuse
Where it lives, how it travels, what it becomes.
5 questions
Section 9
Open Floor
The part that usually matters most.
3 questions